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This Seasons Wedding Dress Trends from Bridal Boutique Owner

We’re in full wedding-season-swing now so we were delighted when we got the opportunity to interview Alison J Bridal who owns her very own bridal boutique in Yorkshire. Read about her business, upcoming trends in the industry, the newest wedding dress styles and crucially how much to spend…

Meet Alison

Alison grew up in Mirfield, West Yorkshire and graduated Huddersfield University in 2004 with a textiles degree and a love of pattern, fabric and all that is creative.

Combining her 10 years experience in retail with a creative textile degree, the idea and progression of opening a boutique came naturally: “I couldn’t stop thinking about owning and running a bridal boutique but I didn’t enter into it lightly” - after years researching and planning the boutique opened in Jan 2014 and is coming up for its 2nd successful year trading.

On working in the wedding industry…

What an exciting industry to work in there are no 2 brides the same!

I love hearing about individual wedding plans and how the details of the day will unfold. Some brides are very organised and plan everything down to a "T" well in advance and others just relax and enjoy the process. I often get to find out the fun surprise details that guests don’t know about or occasionally I am literally the only person who knows which dress has been chosen and I have to keep it all a big secret.

Many brides become friends as they visit many times throughout the process and it’s so rewarding to receive a lovely photo of a beaming bride on their big day looking beautiful and happy.

On choosing the right wedding dress for your body shape…

Most women have an area or body part they wish they could change, right? On a daily basis this doesn’t cause many issues however your ‘big day’ is a special occasion when all eyes are on the bride and groom. EEEK it’s time to take a big gulp and take centre stage, your on – ta da.

Choosing a wedding dress isn’t as easy as most people would think. There are many styles and fabrics that are all perfect for someone but they won’t suit every shape and size.

So you have hips you’d like to hide or a tummy that makes you feel self-conscious? (You are not alone don’t worry). When looking in wedding dress shops it would be worth mentioning any areas you are not so confident about showing off and equally think about the parts you do like.

It is all about balancing out the silhouette and drawing attention to or from areas. Choosing a wedding dress that compliments your figure is key.

Remember if you feel comfortable and happy with your appearance you will feel and act more confident and that’s exactly how is should be on your wedding day – after all the day is about celebrating you and your other half!

Wedding dresses hanging upOn the latest trends for wedding dresses in 2015…

There is an abundance of subtle colour emerging for brides this year, think pastel pinks, champagne, rum pink, subtle golds and muted silver/greys.

Illusions backs are big! Remember your guests will be looking at your back when you are saying ‘I Do’.

Sheer necklines and fuller shoulders that give a little more cover are in.

And… lace is still big.

On whether it’s better to fit your bridesmaids on the high street or with specialist dresses…

A bridal shop can offer so much more than the high street when it comes to bridesmaid dresses.

For example – a group of bridesmaids can range in size dramatically. You wont find a bridesmaid dress on the high street that you can buy in a size 4 for tiny cousin Millie and size 26 for big Sister Julie.

In a bridal shop the dresses are made to order which means you choose:
- The style
- The colour swatch books range from 20 – 75 colour options per dress. We can easily match up your colour scheme.
- The size. Adults from size 2-32

In addition many styles have extra options of:
- Floor length or short
- Matching junior options
- Flower girls

If you are going for the mix and match trend then we order the same style in slightly different colours for each of your maids.


Pick one colour option and order each bridesmaid a slightly different style dress voila!

Wedding dress shopOn saving money on your wedding…

1. Know your budget
Saving money is about being realistic. Be sensible and only look at venues and try on dresses within your budget. Costs only spiral out of control if you let them.

2. What’s important?
Think about what is important to you as a couple. Whether it be having a hundred plus guests for a 7 course sit down meal or spending frivolously on your attire and makeup. Whatever is the most important, that’s where the biggest part of your wedding budget should go. Make a list and put the important stuff at the top, some details and ‘wish list’ ideas may get the chop.

3. Ask about packages
Many wedding businesses offer packages, which will save you money. E.g. discount on bridesmaids when ordering wedding dress or free pre-shoot when booking the full days photography.

Alison Jane BridalOn her bridal business…

Alison Jane bridal offers a choice of contemporary designer bridal gowns as well as classic styles. The fresh modern boutique has a welcoming atmosphere and beautiful bridal wear available to order from £300 to £1,300, which sits perfectly with brides watching their budget, as they know that their £1000 limit can be met.

We're official stockists of Alexia Bridal, Daisy by Alexia, Romantica Bridal and an exclusive stockist of Heritage by Balbier Wyatt in West Yorkshire, a quintessentially British label with a cosmopolitan flare for bridal wear.

For bridesmaid’s wear, we stock Alexia designs (who are up finalists for best bridesmaid collection in the Bridal buyer 2015 awards – we wish them luck) and Romantica of Devon.

The shop, which is open Tuesday to Saturday with a late night Thursday by appointment, has dresses to try on in sizes 6 to 20 and available to order in sizes 4 to 32.

Conveniently located just off the M62 at J25 they are ideally positioned for Brides travelling from Leeds, Wakefield, Huddersfield and the surrounding areas of West Yorkshire.

On her favourite Jollybrolly wedding umbrella and why…

I love the lace umbrellas especially the cream Victorian lace style. It fits in so well with many current lace bridal gowns and the popular ‘vintage’ theme. If the rain drizzles or pours on your wedding day, then don’t get mad, get creative! There are so many funky photographs you can capture with rain and an umbrella plus your wedding photos will be SO much fun to look back on.