9 creative ways to engage guests at your event
February 1, 2017
When hosting an event, the most important aim is to get people engaging with your products, services and staff to make the most of your output. This can be tricky to do, with guests getting bored more easily than ever in todays digital age. However, there are many, many ways that you can engage your guests from icebreakers, giveaways and games to competitions and engaging activities. We’ve picked out 10 of our favourites to share with you today:
1. Innovative invitations
First off, you’ll want to engage people from the off and get them excited for your event, if you can do this in an innovative and exciting way, then you’re off to a good start! Whether you pick a good old-fashioned paper invitation sent along with a special gift, or advertise competitions and giveaways on your social media channels. The more you get people talking, the better! If your holding a summer event, why not send all of your guests a pack of sunflower seeds and set them a task to grow the biggest sunflower they can to bring along!
2. Get your neighbours involved
Do you have a company that you often work with? Or someone you think would be a welcome addition to your event? Invite them along, or ask them to sponsor your event! Collaborating your marketing power together will help you to reach a wide audience, as well as benefitting both businesses! Why stop at just one? Ask your local businesses to donate to a raffle or fundraising effort where you can credit them and they’ll likely be happy to oblige (and attend)!
3. Competitions and games get people talking
Having childish competitions at corporate events may seem like an odd direction to take, however, everyone loves to re-connect with their inner child. Host an egg and spoon race; pass the parcel or even a giant treasure hunt to keep the guests excited. Make sure the prize up for grabs is worthy to get people interested and generate some commotion.
4. Be unique
Don’t be afraid to try something that hasn’t been done before, the more unique the better! You may be researching the success of activities at an event, only to find that it has never been done before, and this isn’t a bad thing! The most memorable and standout your event is, the more success it will have been, keeping people talking for weeks!
5. Let your brand do the talking
Create a buzz around your brand, give away goody bags that show off the work your company can do, offer out branded umbrellas for those who want to wonder outside and ensure that your brand image is at the forefront of the event. Although you don’t want to go overboard with branding, if the event is to raise awareness, you need to ensure that the visibility is good. Build a colour scheme around your brand image and give away business cards and freebies or goody bags that your guests can take home as a memento!
6. Create a #
In the social media driven world we live in today, a unique hashtag for your event is an absolute must. These can be used across social channels such as Facebook and Twitter meaning that you can bring together all the images to be used in the future. Ensure that your # is something short, catchy and punchy, as well as relevant and unique for the best results. Why not let everyone who uses your # be entered into a competition that will be announced at the end of the night?
7. For entertainment purposes only
Entertainment at an event is a vital component, from live bands to background music and activities and games throughout. Although you want a chance to talk about your brand and services, the entertainment balances the workload and keeps visitors engaged. Build your own photo booth, hire an engaging speaker or even rope a comedian in to perform!
8. Keep your guests fed and watered
Providing some food and drink is vital to the happiness of your guests. Pick out foods that are a little unusual, quirky and creative that will have your guests say
ing ‘oooooh wow’. Branded cupcakes, supersized or miniature versions seem to be a popular choice this year so get on board with the latest trends and have your event snapped all over Instagram!
9. Keep people talking long after the event
Finish your event with a bang. Although many are often tired by the end of a corporate event, you don’t want to send them home feeling deflated so try and come up with an exciting finale and remind people that this is coming throughout. This could be a big announcement, the winners of a competition or even a magic show, be big, be bold and keep people talking long after the event is over.